Project Brief // Packaging Design

The first task of this module is to work as part of a group to select an example of failed/tired packaging and rebrand it.
Research into successful and unsuccessful brands will equip us with the required knowledge to approach this task.
Further research into the selected brand, identifying its attributes, strengths and weaknesses, competitors will also be required to help us decide what to change and what to remain intact.

The second task in this module is to develop and produce shipping packaging for on the following online stores:

•  Phonica Records
• Mr Porter
• Urban Outfitters
• Fortnum and Mason
• Space NK Apothecary

My plan for task 2 is to research into all the online stores given, see what kind of products they sell, look at their competitors and their brand attributes. Once I have selected a brand I will create a mood board, compiling ideas, colour schemes etc.