'Mahas Classics By Saira' is an independent fashion brand that fuses traditional Indian dress, luxurious fabrics and detailed hand embellishments with contemporary western styling.
The client came to our studio asking for a complete branding solution including a logo, business card, letterhead and flyer that will be distributed at trade events.
The brand was described as 'Classic, sophisticated, individual, pret a porter, day meets night, womenswear for all occasions.'
As the logo is basically the face of the brand, it is important to portray the characteristics given by the client visually with the logo. I will carefully consider use of typography, color, and other graphic elements to produce 2 suitable logo options for the client
Once I have developed the logo, I will design a business card containing the clients contact information, and a brief description of their services.
I will then produce a flyer to be distributed at trade events, which will describe the clients services and have space for any promotional offers such as the reduced price on the 2012 Fashion Show Collection which is shown in the clients current flyer.
Finally I will create a letterhead which will fit the style of the business card and flyer.
The deadline for this project is Tuesday 30th so I will work on it in at college and in my spare time at home.
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